आयुष्मान भव भारत : फैसला आपको ,और हमें करना है कैसा भारत चाहते हैं हम ?
आयुष्मान भव भारत : फैसला आपको ,और हमें करना है कैसा भारत चाहते हैं हम ? २०१९ में किनके हाथों में सौपना चाहते हैं भारत की बागडोर आप ? चोर -उचक्कों गिरहकट -गिरोह ,चारा और भूमीखोरों के हाथों ? उन लोगों के हाथों जो आलू के कारखाने लगवाने की बात करते हैं और अपने आपको किसान का हिमायती भी बतलाते हैं ? पूर्व में इनके पिताजी गन्ने के कारखाने लगवाने की बात करते थे ,दादी समाजवाद लाना चाहतीं थीं। समाजवाद तो न आया मुलायम अली आ गए गोल टोपी लगाए उनका कुनबा आ गया।दलितों को तारने हाथी पे बैठ के नौलख्खा हार पहन बहन मायावती आ गईं। खाब देख रहा है यह ठगबंधन भारत को शीर्षासन करवाने ठगने लूटने का। फैसला दोस्तों हमें और आपको करना है हम उज्जवला ,जनधन ,सौभाग्य और आयुष्मान -भारत जैसी लोकहितकारी योजनाओं को आगे बढ़ाना चाहते हैं या देश को कर -नाटक जैसा शीर्षासन करवाना चाहते हैं ? जैश्रीकृष्णा जयश्रीराम जैहिंदकी सेना प्रणाम।
Despite five years of incumbency, this narrative allows Modi to project himself as the underdog in the 2019 Lok Sabha elections.
With less than a year to go before the big Lok Sabha battle begins, Prime Minister Narendra Modi has showed his hand. It will be a ‘victim’ but ‘stable’ and ‘welfare-oriented’ Modi versus the rest in 2019.
Modi’s recent interview to Swarajya magazine – where he claimed the opposition’s sole agenda was to remove him – and his government’s decision to raise the minimum support price of the paddy crop by Rs 200 per quintal, have set the tone for his campaign.
“They have no agenda except to remove Modi,” he said dramatically, referring to the opposition parties’ attempts to forge a united front against him.
Smart story to sell
Modi being the ‘victim’ of the opposition’s undue hatred is a clever story to sell to the electorate. Despite a full term and five years of incumbency, with this narrative, Modi becomes the underdog, and his political rivals end up looking like their only purpose is to see him out of power. The ‘chai-wallah’ versus the elite account is also sure to come up at regular intervals.
This is also a considered strategy to try and divert attention from the fact that the BJP’s governance track record has indeed left a lot to be desired, that Modi has not fulfilled several of the lofty promises he made before the 2014 elections, and that policy decisions like demonetisation have ended up hurting the common man.
In the interview, the PM also claimed a “non-ideological and opportunistic coalition” is “the best guarantee for chaos”. Pointing out the contradictions within a grand alliance, Modi said “such instability adversely impacts the growth trajectory of our nation”.
With this, he has created a clear binary – stability versus chaos – where he, a ‘strong’ leader, stands for the former, while a splintered, contradiction-ridden opposition coalition means the latter.
The pro-welfare pitch
Alongside this narrative, a pro-welfare pitch will be the other crutch to prop up the PM and the BJP. Wednesday, his government fulfilled its budget promise to farmers that there would be a big hike in the minimum support price for crops.
“I am very happy that the promise made by the government to our farmer brothers and sisters of giving minimum support price at 1.5 times the production cost has been fulfilled. There has been a historic increase in the MSP. Congratulations to all farmers,” the PM tweeted Wednesday.
With this farmer outreach, Modi has attempted to cement the pro-welfare image he has crafted in the last four years, after the initial patch when he was attacked for being ‘pro-industry/rich’. To shed off the ‘suit-boot ki sarkar’ tag, the PM has attempted to lay emphasis on welfare and rural policy with schemes like Ujjwala, Saubhagya and Jan Dhan. Work is on to meet the target to construct one crore rural houses by March 2019, and no stone is being left unturned for the launch of the ambitious insurance-based healthcare scheme Ayushman Bharat.
Hindutva not far in the background
Interestingly, however, the PM is also making sure he is able to keep his core constituency intact. At a social media meet organised by BJP national general secretary Ram Madhav last month, several said it seemed like the PM was not doing enough to engage with the core base.
To make corrections, the PM chose to give an interview to Swarajya magazine, to communicate his message through what the party believes is the ‘right channel’. In the exhaustive interview, the PM steers clear of vigilantism in the name of cow protection, thus avoiding irking the BJP’s ideological parent RSS, or the party’s Hindutva vote-bank.
On the issue of intolerance, the PM said social media is a democratic influence, while earlier only self-appointed experts spoke. With this, he skirted the issue of rising intolerance in the country, and gave social media, which is heavily criticised for abusive trolling, a “democratic” status.
Modi the ‘strong’ and ‘decisive’ leader is already an image the PM has carefully crafted for himself. The next nine months would be spent on portraying himself as the lone target of the ‘vengeful’ opposition, and a leader who stands for the poor.